Our influencers are highly active on various platforms, with a strong presence on Instagram. Many also engage with audiences on TikTok, YouTube, Facebook, Twitter, and Snapchat. Choosing the right platform depends on your goals, target audience, desired content, and other factors, which we discuss with you to ensure effective brand promotion.

We represent a wide range of influencers, from nano influencers (with 5,000 or fewer followers) to macro-influencers with millions of followers across multiple platforms. Our roster includes personalities from various categories: food, beauty, fashion, wellness, fitness, philanthropy, activism, parenting, pets, comedy, and lifestyle. Additionally, we work with popular content creators from diverse communities, athletes, and healthcare professionals, including dietitians.

When you leverage influencer marketing, you can experience several advantages:

• Increase brand awareness among your target market.
• Benefit from user-generated content that builds trust and credibility.
• Utilize social listening to gain insights into audience preferences and brand perception.
• Generate long-term ROI by establishing your product or service as top-of-mind for consumers.
• Grow your online presence through giveaways, event collaborations, and interactive contests.
• Reach diverse communities through influencers who have built trust within those communities.

Influencers create a variety of engaging content, including:

• Instagram reels: Compilation of clips featuring influencers using and showcasing your product, often with music and voiceover.
• Static images: Pictures of influencers holding or showcasing your product.
• Videos: Shoutouts or influencer discussions on relevant topics that incorporate your brand.
• Blog posts: Short articles on an influencer's blog promoting your brand.
• Stories: Short video clips or images that appear at the top of Instagram feeds, highlighting moments where your brand fits in.
• Web videos: Professional content beyond social media, suitable for your brand's website or paid social campaigns.

The duration of influencer campaigns is flexible and depends on your budget and goals. We can design short-term campaigns spanning a couple of weeks or longer-term "always on" campaigns with content spread over several months or even a year.

In addition to influencer marketing, we offer a range of other services:

• Sponsorship consultancy: We help you secure lucrative and impactful sponsorships for your event or festival by leveraging our extensive network and research skills. We build meaningful relationships with brands, crafting packages that align with their goals, including brand awareness, experiential activations, cause marketing, and ROI.
• Product Placement: If you're looking for authentic product placement in highly anticipated TV shows and films to reach your target market, or if you're a producer seeking brand collaborations, we have a track record of successful product placement activations. We integrate brands creatively and organically into scripts and storylines, ensuring a lifetime of promotion in cost-effective ways.
• Press: Whether you're a celebrity aiming to promote your projects or a brand seeking earned or paid media, we offer comprehensive press services to keep you in the spotlight.
• Multicultural Marketing: Our expertise lies in uncovering meaningful insights and bringing your multicultural ethnic marketing campaigns to life through influencer collaborations and other social media-driven strategies.